Automotive Company · Kingdom of Saudi Arabia

Al-Laith Al-Lamea, one of Laith Al-Obaidi Group companiesA presence in motion.

Backed by Laith Al-Obaidi Group's Saudi presence since 2009, with the company's first showroom opening in 2024.

Our marquesROXJACForthing
2009Group offices in Saudi Arabia since
3Automotive Brands
9Locations
3Key cities

Our story in the Kingdom

Experience that endures, a presence that grows

The company's Saudi journey draws on Laith Al-Obaidi Group's presence and experience since 2009; its first showroom opened in Riyadh's Al Naseem district in 2024.

Al-Laith Al-Lamea, one of Laith Al-Obaidi Group companies, launches in the Saudi market

Al-Laith Al-Lamea, one of Laith Al-Obaidi Group companies, builds on the Group's experience and presence in Saudi Arabia, where the Group has maintained offices since 2009. The company opened its first showroom in Riyadh's Al Naseem district in 2024.

Since opening its first showroom, the company has continued to expand its operations and strengthen its Saudi presence, supported by Laith Al-Obaidi Group's automotive experience and commitment to products and services that meet customer expectations.

A prominent luxury automotive presence

Al-Laith Al-Lamea, one of Laith Al-Obaidi Group companies, offers Saudi customers a diverse vehicle portfolio combining quality, technology, and advanced design, supported by the Group's automotive experience.

The company serves the Saudi market with an integrated experience that begins in the showroom and continues through maintenance and after-sales services.

As part of its expansion, the company introduced ROX, JAC, and Forthing in the Kingdom, offering varied choices across premium and new-energy vehicles and extending its presence in Saudi cities.

012009

Group presence in Saudi Arabia

Laith Al-Obaidi Group has maintained offices in Saudi Arabia since 2009.

022024

Company launch in Riyadh

The company opened its first showroom in Riyadh's Al Naseem district in 2024.

032025

Madinah Road - Jeddah

The integrated ROX, Forthing, and JAC destination opened in mid-2025.

042026

Tahlia - Riyadh

The new ROX and Forthing location opened in early 2026.

Showroom network

A closer experience in Riyadh, Jeddah, and Al Khobar

Browse locations by city or brand and open the map link for directions.

City

06matching showrooms

RiyadhAl Naseem Al Gharbi - RiyadhROXFORTHING

Al Naseem Al Gharbi, Riyadh

The company's Al Naseem Al Gharbi location in Riyadh brings together ROX and Forthing.

RiyadhKhurais - RiyadhROXJAC

Khurais Road, Riyadh

The combined JAC and ROX showroom occupies a strategic location in Riyadh's lively Khurais district, bringing both brands together under one roof. Designed to serve a broad customer base, it offers convenient access to conventional and new-energy vehicles and reflects the company's integrated approach to mobility and commitment to a refined, consistent Saudi customer experience.

Showroom

Inside the JAC showroom in Khurais

The JAC showroom in Khurais offers an elegant, contemporary space designed to elevate the car-buying experience in Riyadh. Its comfortable, organized setting helps customers explore the brand's vehicles, specifications, and available choices with ease.

Showroom

ROX showroom in Khurais

The ROX showroom in Khurais reflects the brand's bold identity and its distinctive range of luxury electric SUVs. Its contemporary interior includes a dedicated wall tracing the brand's history and development, creating an immersive, interactive experience that highlights ROX's growth in Saudi Arabia and its future ambitions.

RiyadhTahlia - RiyadhROXFORTHING

Al Olaya, Tahlia Street, Riyadh

Early 2026

The company's new showroom is located in Al Olaya on Tahlia Street, one of Riyadh's most prominent districts, bringing a premium experience closer to customers and partners. Opened in early 2026, the location unites Forthing and ROX under one roof, reflecting the company's measured expansion and commitment to broader choice and a more integrated showroom experience in the heart of the capital.

JeddahAuto Mall - JeddahROX

Auto Mall, Jeddah

As part of its continued efforts to strengthen its Saudi presence, Al-Laith Al-Lamea, one of Laith Al-Obaidi Group companies, opened the flagship ROX showroom in Jeddah. Strategically located in Auto Mall, one of the region's leading automotive retail destinations, it represents an important milestone for the company in Saudi Arabia. Its contemporary design and interactive experience reflect the ROX identity and allow customers to discover its vehicles and technologies in an advanced, integrated setting.

Experience

Inside the ROX showroom in Jeddah

The Jeddah ROX showroom offers an immersive expression of the brand through a modern interior and carefully organized display spaces, inviting visitors to explore ROX vehicles in an atmosphere that combines luxury, innovation, and interaction.

Experience

ROX LIFE zone

The flagship ROX showroom in Jeddah includes the new ROX LIFE zone, presenting an integrated outdoor-lifestyle concept that moves beyond the traditional showroom format. It reflects the brand's philosophy of connecting vehicles with different lifestyles through an experience that combines mobility, adventure, and outdoor activities in one integrated space.

JeddahMadinah Road - JeddahROXFORTHINGJAC

Madinah Road, Jeddah

Mid-2025

Located on one of Jeddah's principal corridors, the company's Madinah Road branch is an integrated destination for premium-vehicle customers. Opened in mid-2025, it brings Forthing, ROX, and JAC together under one roof, reflecting the company's expansion vision and commitment to a premium experience built on variety, quality, and high service standards. The branch also includes maintenance and after-sales facilities designed to give customers peace of mind and help sustain vehicle performance, efficiency, and reliability.

Showroom

Madinah Road showroom

An integrated showroom bringing ROX, Forthing, and JAC together under one roof.

Service

Jeddah - Madinah Road Maintenance Center - All Brands

A maintenance and after-sales center for all company agencies, designed to support vehicle efficiency and reliability through an integrated service experience.

Al KhobarKing Fahd Road - Al KhobarROXFORTHINGJAC

King Fahd Road, Al Khobar

No approved description is currently available for this location.

Maintenance and after-sales

Excellence in every detail

An integrated system of maintenance, diagnostics, and genuine parts, designed for a seamless and dependable ownership experience.

Maintenance and after-sales

Maintenance Centers

01Exit 18 - All Brands

Riyadh

Integrated maintenance for all company agencies within a system designed to reinforce reliability, build trust, and provide a seamless customer experience.

Service map
02Exit 18 - ROX

Riyadh

A center dedicated exclusively to ROX vehicles, with advanced diagnostics and certified, trained technicians delivering maintenance, inspection, and technical support to exacting standards.

Service map
03Jeddah - Madinah Road Maintenance Center - All Brands

Jeddah

A maintenance and after-sales center for all company agencies, designed to support vehicle efficiency and reliability through an integrated service experience.

Service map
05

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RiyadhJeddahAl Khobar

Legal informationPrivacy policy

We protect your personal data in accordance with Saudi Arabia's Personal Data Protection Law and other applicable Saudi regulations.

Scope and data controller

This policy explains how Al-Laith Al-Lamea, one of Laith Al-Obaidi Group companies, processes personal data through this website as data controller under Saudi Arabia's Personal Data Protection Law, its Implementing Regulations, and other applicable Saudi regulations.

Personal data we collect and its sources

When you use the contact form, we collect directly from you your name, email address, message, selected language, and consent confirmation. We may process limited technical data, such as an IP address converted into a hashed value, to protect the form and prevent abuse. Analytics tools may also collect usage, device, and cookie-identifier data according to their settings. The public website does not require an account; please do not include sensitive or unnecessary information in your message.

Purposes and lawful basis

We process personal data to answer inquiries and manage correspondence, provide requested services, secure the website and prevent fraud or abuse, improve performance and understand website use, and comply with legal obligations. Depending on the purpose, processing is based on your consent, steps taken at your request, legitimate interests that do not override your rights, or a legal obligation. We do not use personal data for an incompatible purpose without an appropriate lawful basis.

Disclosure and international transfers

We may disclose personal data, only as necessary, to hosting, email, analytics, security, and technical-support providers acting on our behalf, or to competent authorities where legally required. Some services may involve processing outside Saudi Arabia; any such transfer is handled in accordance with the PDPL, its regulations, and appropriate legal safeguards. We do not sell personal data.

Retention, destruction, and security

We retain personal data only for as long as needed for the stated purposes, legal requirements, or the resolution of claims, after which it is securely deleted, destroyed, or anonymized. We apply appropriate administrative, technical, and organizational measures, including access controls limited to authorized personnel, to reduce the risk of loss, misuse, or unauthorized access or disclosure.

Your personal-data rights

Subject to the conditions and exceptions in applicable law, you have the right to be informed about processing, access your personal data, obtain a clear and readable copy, request correction, completion, or updating, request destruction when the data is no longer needed, and withdraw consent where consent is the processing basis. Submit a request to Info.ksa@alobaidi-cars.com or call 920015338. We may request information to verify your identity and will respond within the legally prescribed period.

Complaints and policy updates

If you have an objection or complaint about our processing, please contact us first through the channels above. If the matter is not resolved, you may complain to the Saudi Data & AI Authority as the competent authority through its approved channels and procedures. We may update this policy when our practices or legal requirements change and will publish the revised version on this website.