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Automotive Company · Kingdom of Saudi Arabia

Al-Laith Al-Lamea, one of Laith Al-Obaidi's companiesA presence in motion.

Since 2024, an established presence and an integrated experience from showrooms to after-sales care.

Explore showrooms Discover our story
Our marquesROXJACForthing
2024Saudi presence established
3Automotive brands
6Showrooms
3Key cities

Our story in the Kingdom

Experience that endures, a presence that grows

Al-Laith Al-Lamea's Saudi journey began in Riyadh's Al Naseem district in 2024 and continues through an expanding showroom and service network.

Al-Laith Al-Lamea, one of Laith Al-Obaidi's companies, launches in the Saudi market

After achieving continued success in a number of countries, Al-Laith Al-Lamea, one of Laith Al-Obaidi's companies, established its offices in the Kingdom of Saudi Arabia in 2024 and opened its first showroom in Riyadh's Al Naseem district.

Since then, Al-Laith Al-Lamea has continued to expand its operations and strengthen its presence in the Saudi market, drawing on its long automotive experience and commitment to products and services that meet customer expectations.

A prominent luxury automotive presence

Al-Laith Al-Lamea, one of Laith Al-Obaidi's companies, is among the Kingdom's prominent luxury vehicle dealers, offering an exceptional and diverse range of vehicles that combine quality, technology, and advanced design.

Al-Laith Al-Lamea is proud to serve the Saudi market, one of the region's most important automotive markets, while delivering an integrated experience that begins in the showroom and continues through maintenance and after-sales services.

As part of its expansion plans, Al-Laith Al-Lamea launched the ROX, JAC, and Forthing agencies in the Kingdom, reflecting its commitment to offering varied choices across luxury and new-energy vehicles and expanding its presence in Saudi cities.

012024

The beginning in Riyadh

Al-Laith Al-Lamea established its offices and opened its first showroom in Al Naseem.

022025

Madinah Road - Jeddah

The integrated ROX, Forthing, and JAC destination opened in mid-2025.

032026

Tahlia - Riyadh

The new ROX and Forthing location opened in early 2026.

Our brands

Three brands, one experience

ROX, JAC, and Forthing within an integrated presence across the Kingdom.

01
ROX

Bold premium mobility for new horizons

A premium SUV brand combining advanced technology with a modern, integrated experience.

02
JAC

Practical mobility with advanced technology

JAC offers diverse mobility choices supported by an integrated showroom and service experience.

03
Forthing

Contemporary mobility with broader choice

Forthing is represented across Al-Laith Al-Lamea's showroom network in Riyadh, Jeddah, and Al Khobar.

Showroom network

A closer experience in Riyadh, Jeddah, and Al Khobar

Browse locations by city or brand and open the map link for directions.

City

06matching showrooms

RiyadhAl Naseem Al Gharbi - RiyadhROXFORTHING

Al Naseem Al Gharbi, Riyadh

Al-Laith Al-Lamea's Al Naseem Al Gharbi location in Riyadh brings together ROX and Forthing.

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RiyadhKhurais - RiyadhROXJAC

Khurais Road, Riyadh

The combined JAC and ROX showroom occupies a strategic location in Riyadh's lively Khurais district, bringing both brands together under one roof. Designed to serve a broad customer base, it offers convenient access to conventional and new-energy vehicles and reflects Al-Laith Al-Lamea's integrated approach to mobility and its commitment to a refined, consistent Saudi customer experience.

Showroom

Inside the JAC showroom in Khurais

The JAC showroom in Khurais offers an elegant, contemporary space designed to elevate the car-buying experience in Riyadh. Its comfortable, organized setting helps customers explore the brand's vehicles, specifications, and available choices with ease.

Showroom

ROX showroom in Khurais

The ROX showroom in Khurais reflects the brand's bold identity and its distinctive range of luxury electric SUVs. Its contemporary interior includes a dedicated wall tracing the brand's history and development, creating an immersive, interactive experience that highlights ROX's growth in Saudi Arabia and its future ambitions.

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RiyadhTahlia - RiyadhROXFORTHING

Al Olaya, Tahlia Street, Riyadh

Early 2026

Al-Laith Al-Lamea's new showroom is located in Al Olaya on Tahlia Street, one of Riyadh's most prominent districts, bringing a premium experience closer to customers and partners. Opened in early 2026, the location unites Forthing and ROX under one roof, reflecting Al-Laith Al-Lamea's measured expansion and commitment to broader choice and a more integrated showroom experience in the heart of the capital.

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JeddahAuto Mall - JeddahROX

Auto Mall, Jeddah

As part of its continued efforts to strengthen its Saudi presence, Al-Laith Al-Lamea, one of Laith Al-Obaidi's companies, opened the flagship ROX showroom in Jeddah. Strategically located in Auto Mall, one of the region's leading automotive retail destinations, it represents an important milestone for Al-Laith Al-Lamea in Saudi Arabia. Its contemporary design and interactive experience reflect the ROX identity and allow customers to discover its vehicles and technologies in an advanced, integrated setting.

Experience

Inside the ROX showroom in Jeddah

The Jeddah ROX showroom offers an immersive expression of the brand through a modern interior and carefully organized display spaces, inviting visitors to explore ROX vehicles in an atmosphere that combines luxury, innovation, and interaction.

Experience

ROX LIFE zone

The flagship ROX showroom in Jeddah includes the new ROX LIFE zone, presenting an integrated outdoor-lifestyle concept that moves beyond the traditional showroom format. It reflects the brand's philosophy of connecting vehicles with different lifestyles through an experience that combines mobility, adventure, and outdoor activities in one integrated space.

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JeddahMadinah Road - JeddahROXFORTHINGJAC

Madinah Road, Jeddah

Mid-2025

Located on one of Jeddah's principal corridors, Al-Laith Al-Lamea's Madinah Road branch is an integrated destination for premium-vehicle customers. Opened in mid-2025, it brings Forthing, ROX, and JAC together under one roof, reflecting Al-Laith Al-Lamea's expansion vision and commitment to a premium experience built on variety, quality, and high service standards. The branch also includes maintenance and after-sales facilities designed to give customers peace of mind and help sustain vehicle performance, efficiency, and reliability.

Showroom

Madinah Road showroom

An integrated showroom bringing ROX, Forthing, and JAC together under one roof.

Service

Jeddah - Madinah Road Maintenance Center - All Brands

A maintenance and after-sales center for all company agencies, designed to support vehicle efficiency and reliability through an integrated service experience.

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Al KhobarKing Fahd Road - Al KhobarROXFORTHINGJAC

King Fahd Road, Al Khobar

No approved description is currently available for this location.

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Maintenance and after-sales

Excellence in every detail

An integrated system of maintenance, diagnostics, and genuine parts, designed for a seamless and dependable ownership experience.

Maintenance and after-sales

Maintenance Centers

01Exit 18 - All Brands

Riyadh

Integrated maintenance for all company agencies within a system designed to reinforce reliability, build trust, and provide a seamless customer experience.

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Service map
02Exit 18 - ROX

Riyadh

A center dedicated exclusively to ROX vehicles, with advanced diagnostics and certified, trained technicians delivering maintenance, inspection, and technical support to exacting standards.

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03Jeddah - Madinah Road Maintenance Center - All Brands

Jeddah

A maintenance and after-sales center for all company agencies, designed to support vehicle efficiency and reliability through an integrated service experience.

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RiyadhJeddahAl Khobar

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